The Science of Saying the Right Thing, the Right Way, at the Right Time

On Thursday 14 May 2026, BGS NZ hosted an online MasterClass with Bill James, a multi-award winning communication and sales consultant.

Why the way we communicate matters

Have you ever said something and received a completely different reaction from the one you expected? The words we choose, the way we deliver our message and the structure of our sentences all shape how people respond, and yet these skills are rarely taught.

What the session covered

Bill gave an interactive insight into how to connect with people and convey your message clearly and convincingly.

About Bill

Bill helps people who are technically excellent at what they do but find it hard to promote the value they bring, giving introverts and reluctant salespeople the confidence, knowledge and process to grow their sales.

Watch the recording

Rewatch the MasterClass here: https://vimeo.com/1194554837

Thank you

Thank you to Bill for a practical and engaging session, and to everyone who joined us online.