We are thrilled to announce and congratulate Liz Zhao on receiving the 2023 Beta Gamma Sigma NZ Alumni Chapter Scholarship. Liz Zhao is a dedicated scholar currently pursuing a Doctor of Philosophy in Marketing at the University of Auckland. Her research focus revolves around the topic of "Perceived Warmth and Competence of Chatbots (vs. Human Employees) on Consumers' Self-disclosure Intentions" within the context of the increasing utilization of chatbots in marketing campaigns.
The 2023 BGS NZ Alumni Chapter Scholarship, valued at $1000,is a collaborative effort between the New Zealand Alumni Chapter and the Beta Gamma Sigma Global Headquarters. This scholarship program aims to empower and support BGS members who are actively seeking to make a positive impact on their communities and beyond.
The Beta Gamma Sigma community prides itself on nurturing leadership, excellence, and integrity among its members. By awarding the 2023 Alumni Chapter Scholarship to Liz Zhao, BGS continues to uphold its values and commitment to academic and professional development
At Beta Gamma Sigma, we take great pride in recognizing exceptional scholars like Liz Zhao, who embody the core values of our community. As we celebrate her success, we remain committed to supporting the academic pursuits and professional journeys of our members. Congratulations once again to Liz Zhao on receiving the 2023 Beta Gamma Sigma NZ Alumni Chapter Scholarship, and we wish her the very best in her research and future endeavours.
Beta Gamma Sigma NZ Alumni Chapter Committee